Topic outline

  • Pengantar Bisnis

    Tim Dosen Pengampu Mata Kuliah Pengantar Bisnis

    1. Purnama Yanti, S.E., M.M
    2. Hendry, S.E., M.M.
    3. Drs. Jarungjung Hutagaol, M.MA
    4. Holfian Daulat Tambun Saribu, S.E., M.M
    5. Luter Girsang, S.T., M.M
    6. Fajar Rezeki A. Lubis, S,E., M. S.M
    7. Verry, SE MM BKP SH


  • Topik 1. Introduction to Business

    TUJUAN PEMBELAJARAN

    Setelah mengikuti perkuliahan mahasiswa :

    1. Mampu mengidentifikasi stakeholders kunci yang terkait dengan bisnis. 
    2. Menjelaskan fungsi kunci sebuah bisnis.
    3. Menjelaskan bagaimana membangun rencana bisnis


  • Topik 2. Pemilihan Bentuk Kepemilikan Bisnis

    Sasaran Pembelajaran

    1. Menjelaskan bagaimana pemilik bisnis memilih bentuk kepemilikan usaha.
    2. Menjelaskan metode-metode kepemilikan usaha.
    3. Menjelaskan bagaimana pemilik bisnis dapat mengukur performan bisnisnya

    File 1

  • Topik 3 Globalisasi Ekonomi

    •  3.2 Faktor Globalisasi Page
      Restricted Not available unless: The activity 3.1 Pendorong Globalisasi is marked complete
    •  3.3 Mengapa Bisnis Go Internasional Page
      Restricted Not available unless: The activity 3.2 Faktor Globalisasi is marked complete
    •  3.4 Level Keterlibatan Bisnis Internasional Page
      Restricted Not available unless: The activity 3.3 Mengapa Bisnis Go Internasional is marked complete
    •  3.5 Struktur Organisasi Internasional Page
      Restricted Not available unless: The activity 3.4 Level Keterlibatan Bisnis Internasional is marked complete
    •  3.6 Hambatan Dalam Melaksanakan Bisnis Internasional Page
      Restricted Not available unless: The activity 3.5 Struktur Organisasi Internasional is marked complete
    •  Post Test Quiz
      Restricted Not available unless: The activity 3.6 Hambatan Dalam Melaksanakan Bisnis Internasional is marked complete
    •  3.2 Faktor Globalisasi Page
      Restricted Not available unless: The activity 3.1 Pendorong Globalisasi is marked complete
    •  3.3 Mengapa Bisnis Go Internasional Page
      Restricted Not available unless: The activity 3.2 Faktor Globalisasi is marked complete
    •  3.4 Level Keterlibatan Bisnis Internasional Page
      Restricted Not available unless: The activity 3.3 Mengapa Bisnis Go Internasional is marked complete
    •  3.5 Struktur Organisasi Internasional Page
      Restricted Not available unless: The activity 3.4 Level Keterlibatan Bisnis Internasional is marked complete
    •  3.6 Hambatan Dalam Melaksanakan Bisnis Internasional Page
      Restricted Not available unless: The activity 3.5 Struktur Organisasi Internasional is marked complete
    •  Post Test Quiz
      Restricted Not available unless: The activity 3.6 Hambatan Dalam Melaksanakan Bisnis Internasional is marked complete
  • Topik 4 Bentuk dan Pengelolaan Bisnis

    •  4.1 Bentuk -Bentuk Organisasi Bisnis Page
      Restricted Not available unless: The activity Pre Test is marked complete
    •  4.2 Ekspansi Bisnis Page
      Restricted Not available unless: The activity 4.1 Bentuk -Bentuk Organisasi Bisnis is marked complete
    •  4.3 Fungsi Manajemen Page
      Restricted Not available unless: The activity 4.2 Ekspansi Bisnis is marked complete
    •  4.4. Level Manajemen Page
      Restricted Not available unless: The activity 4.3 Fungsi Manajemen is marked complete
    •  4.5. Peran Manajer Page
      Restricted Not available unless: The activity 4.4. Level Manajemen is marked complete
    •  Post Test Quiz
      Restricted Not available unless: The activity 4.5. Peran Manajer is marked complete
    •  4.1 Bentuk -Bentuk Organisasi Bisnis Page
      Restricted Not available unless: The activity Pre Test is marked complete
    •  4.2 Ekspansi Bisnis Page
      Restricted Not available unless: The activity 4.1 Bentuk -Bentuk Organisasi Bisnis is marked complete
    •  4.3 Fungsi Manajemen Page
      Restricted Not available unless: The activity 4.2 Ekspansi Bisnis is marked complete
    •  4.4. Level Manajemen Page
      Restricted Not available unless: The activity 4.3 Fungsi Manajemen is marked complete
    •  4.5. Peran Manajer Page
      Restricted Not available unless: The activity 4.4. Level Manajemen is marked complete
    •  Post Test Quiz
      Restricted Not available unless: The activity 4.5. Peran Manajer is marked complete
  • TOPIK 5 LINGKUNGAN PERUSAHAAN DI INDONESIA

    •  5.1 Pengertian Dan Peran Lingkungan Perusahaan Dalam Penciptaan Nilai Barang & Jasa Page
      Restricted Not available unless: The activity Tujuan Pembelajaran is marked complete
    •  5.2 Pendekatan Pengelompokkan Dengan Menggunakan Perusahaan Sebagai Unit Analisis Page
      Restricted Not available unless: The activity 5.1 Pengertian Dan Peran Lingkungan Perusahaan Dalam Penciptaan Nilai Barang & Jasa is marked complete
    •  5.3 Lingkungan Perusahaan dengan Menggunakan Fungsi-fungsi Organisasi sebagai Unit Analisis Page
      Restricted Not available unless: The activity 5.2 Pendekatan Pengelompokkan Dengan Menggunakan Perusahaan Sebagai Unit Analisis is marked complete
    •  5.4. Alasan Pentingnya Analisis Lingkungan Perusahaan Page
      Restricted Not available unless: The activity 5.3 Lingkungan Perusahaan dengan Menggunakan Fungsi-fungsi Organisasi sebagai Unit Analisis is marked complete
    •  POST TEST Quiz
      Restricted Not available unless: The activity 5.4. Alasan Pentingnya Analisis Lingkungan Perusahaan is marked complete
    •  5.1 Pengertian Dan Peran Lingkungan Perusahaan Dalam Penciptaan Nilai Barang & Jasa Page
      Restricted Not available unless: The activity Tujuan Pembelajaran is marked complete
    •  5.2 Pendekatan Pengelompokkan Dengan Menggunakan Perusahaan Sebagai Unit Analisis Page
      Restricted Not available unless: The activity 5.1 Pengertian Dan Peran Lingkungan Perusahaan Dalam Penciptaan Nilai Barang & Jasa is marked complete
    •  5.3 Lingkungan Perusahaan dengan Menggunakan Fungsi-fungsi Organisasi sebagai Unit Analisis Page
      Restricted Not available unless: The activity 5.2 Pendekatan Pengelompokkan Dengan Menggunakan Perusahaan Sebagai Unit Analisis is marked complete
    •  5.4. Alasan Pentingnya Analisis Lingkungan Perusahaan Page
      Restricted Not available unless: The activity 5.3 Lingkungan Perusahaan dengan Menggunakan Fungsi-fungsi Organisasi sebagai Unit Analisis is marked complete
    •  POST TEST Quiz
      Restricted Not available unless: The activity 5.4. Alasan Pentingnya Analisis Lingkungan Perusahaan is marked complete
  • Topik 6: MOTIVASI KERJA

    Tujuan Pembelajaran

    Setelah mengikuti perkuliahan mahasiswa :

    1. Memahami pentingnya motivasi kerja untuk meraih bisnis yang sukses.
    2. Mampu menjelaskan teori manajemen ilmiah Taylor.
    3. Mampu menjelaskan studi Hawthorne dan signifikansinya bagi manajemen.
    4. Mampu mengidentifikasi tingkat hierarki kebutuhan Maslow dan terapkan pada motivasi karyawan.
    5. Mampu membedakan antara faktor motivator dan hyegine yang diidentifikasi oleh Herzberg.
    6. Mampu membedakan antara Teori X, Teori Y, dan Teori Z.
    7. Mampu menjelaskan prinsip utama teori penetapan tujuan, harapan, dan ekuitas.




    •  6.1. Pentingnya Motivasi (The Value of Motivation) Page
      Restricted Not available unless: The activity Pre Test is marked complete
    •  6.2. Teori Manajemen Ilmiah Taylor (Taylor’s Theory of Scientific Management) Page
      Restricted Not available unless: The activity 6.1. Pentingnya Motivasi (The Value of Motivation) is marked complete
    •  6.3. Elton Mayo dan Studi Hawthorne (Elton Mayo and the Hawthorne Studies) Page
      Restricted Not available unless: The activity 6.2. Teori Manajemen Ilmiah Taylor (Taylor’s Theory of Scientific Management) is marked complete
    •  6.4. Motivasi dan Hirarki Kebutuhan Maslow (Motivation and Maslow’s Hierarchy of Needs) Page
      Restricted Not available unless: The activity 6.3. Elton Mayo dan Studi Hawthorne (Elton Mayo and the Hawthorne Studies) is marked complete
    •  6.5. Faktor Motivasi Herzberg (Herzberg’s Motivating Factors) Page
      Restricted Not available unless: The activity 6.4. Motivasi dan Hirarki Kebutuhan Maslow (Motivation and Maslow’s Hierarchy of Needs) is marked complete
    •  6.6. Teori X, Teori Y dari Mcgregor dan Teori Y dari Ouchi (Mcgregor’s Theory X, Theory Y and Ouchi’s Theory Z) Page
      Restricted Not available unless: The activity 6.5. Faktor Motivasi Herzberg (Herzberg’s Motivating Factors) is marked complete
    •  6.7. Teori Penetapan Tujuan dan Manajemen Berdasarkan Sasaran (Goal-Setting Theory and Management by Objectives) Page
      Restricted Not available unless: The activity 6.6. Teori X, Teori Y dari Mcgregor dan Teori Y dari Ouchi (Mcgregor’s Theory X, Theory Y and Ouchi’s Theory Z) is marked complete
    •  6.8. Memenuhi Harapan Karyawan: Teori Harapan (Meeting Employee Expectations: Expectancy Theory) Page
      Restricted Not available unless: The activity 6.7. Teori Penetapan Tujuan dan Manajemen Berdasarkan Sasaran (Goal-Setting Theory and Management by Objectives) is marked complete
    •  6.9. Memperlakukan Karyawan Secara Adil: Teori Ekuitas (Treating Employees Fairly: Equity Theory) Page
      Restricted Not available unless: The activity 6.8. Memenuhi Harapan Karyawan: Teori Harapan (Meeting Employee Expectations: Expectancy Theory) is marked complete
    •  Post Test Quiz
      Restricted Not available unless: The activity 6.9. Memperlakukan Karyawan Secara Adil: Teori Ekuitas (Treating Employees Fairly: Equity Theory) is marked complete
    •  6.1. Pentingnya Motivasi (The Value of Motivation) Page
      Restricted Not available unless: The activity Pre Test is marked complete
    •  6.2. Teori Manajemen Ilmiah Taylor (Taylor’s Theory of Scientific Management) Page
      Restricted Not available unless: The activity 6.1. Pentingnya Motivasi (The Value of Motivation) is marked complete
    •  6.3. Elton Mayo dan Studi Hawthorne (Elton Mayo and the Hawthorne Studies) Page
      Restricted Not available unless: The activity 6.2. Teori Manajemen Ilmiah Taylor (Taylor’s Theory of Scientific Management) is marked complete
    •  6.4. Motivasi dan Hirarki Kebutuhan Maslow (Motivation and Maslow’s Hierarchy of Needs) Page
      Restricted Not available unless: The activity 6.3. Elton Mayo dan Studi Hawthorne (Elton Mayo and the Hawthorne Studies) is marked complete
    •  6.5. Faktor Motivasi Herzberg (Herzberg’s Motivating Factors) Page
      Restricted Not available unless: The activity 6.4. Motivasi dan Hirarki Kebutuhan Maslow (Motivation and Maslow’s Hierarchy of Needs) is marked complete
    •  6.6. Teori X, Teori Y dari Mcgregor dan Teori Y dari Ouchi (Mcgregor’s Theory X, Theory Y and Ouchi’s Theory Z) Page
      Restricted Not available unless: The activity 6.5. Faktor Motivasi Herzberg (Herzberg’s Motivating Factors) is marked complete
    •  6.7. Teori Penetapan Tujuan dan Manajemen Berdasarkan Sasaran (Goal-Setting Theory and Management by Objectives) Page
      Restricted Not available unless: The activity 6.6. Teori X, Teori Y dari Mcgregor dan Teori Y dari Ouchi (Mcgregor’s Theory X, Theory Y and Ouchi’s Theory Z) is marked complete
    •  6.8. Memenuhi Harapan Karyawan: Teori Harapan (Meeting Employee Expectations: Expectancy Theory) Page
      Restricted Not available unless: The activity 6.7. Teori Penetapan Tujuan dan Manajemen Berdasarkan Sasaran (Goal-Setting Theory and Management by Objectives) is marked complete
    •  6.9. Memperlakukan Karyawan Secara Adil: Teori Ekuitas (Treating Employees Fairly: Equity Theory) Page
      Restricted Not available unless: The activity 6.8. Memenuhi Harapan Karyawan: Teori Harapan (Meeting Employee Expectations: Expectancy Theory) is marked complete
    •  Post Test Quiz
      Restricted Not available unless: The activity 6.9. Memperlakukan Karyawan Secara Adil: Teori Ekuitas (Treating Employees Fairly: Equity Theory) is marked complete
  • Topik 7: KEPEMIMPINAN

    Tujuan Pembelajaran  :
    Setelah mengikuti perkuliahan mahasiswa:

    1. Memahami perubahan yang terjadi saat ini dalam fungsi manajemen.
    2. Mampu menjelaskan empat (4) fungsi manajemen.
    3. Memahami bagaimana karakter seorang pemimpin (leader).
    4. Mampu menjelaskan perbedaan antara pemimpin (leader) dan manajer (manager).
    5. Mampu menggambarkan berbagai gaya kepemimpinan (leadership styles).



    •  7.1. Perkembangan Peran Manajer (Managers’ Roles are Evolving) Page
      Restricted Not available unless: The activity Pre Test is marked complete
    •  7.2. Fungsi Manajemen (The Functions of Management) Page
      Restricted Not available unless: The activity 7.1. Perkembangan Peran Manajer (Managers’ Roles are Evolving) is marked complete
    •  7.3. Memimpin: Memberikan Visi dan Nilai Berkelanjutan (Leading: Providing Continuous Vision and Values) Page
      Restricted Not available unless: The activity 7.2. Fungsi Manajemen (The Functions of Management) is marked complete
    •  7.4. Gaya kepemimpinan (Leadership Styles) Page
      Restricted Not available unless: The activity 7.3. Memimpin: Memberikan Visi dan Nilai Berkelanjutan (Leading: Providing Continuous Vision and Values) is marked complete
    •  7.5. Memberdayakan Karyawan (Empowering Employees) Page
      Restricted Not available unless: The activity 7.4. Gaya kepemimpinan (Leadership Styles) is marked complete
    •  7.6. Mengelola Pengetahuan (Managing Knowledge) Page
      Restricted Not available unless: The activity 7.5. Memberdayakan Karyawan (Empowering Employees) is marked complete
    •  7.1. Perkembangan Peran Manajer (Managers’ Roles are Evolving) Page
      Restricted Not available unless: The activity Pre Test is marked complete
    •  7.2. Fungsi Manajemen (The Functions of Management) Page
      Restricted Not available unless: The activity 7.1. Perkembangan Peran Manajer (Managers’ Roles are Evolving) is marked complete
    •  7.3. Memimpin: Memberikan Visi dan Nilai Berkelanjutan (Leading: Providing Continuous Vision and Values) Page
      Restricted Not available unless: The activity 7.2. Fungsi Manajemen (The Functions of Management) is marked complete
    •  7.4. Gaya kepemimpinan (Leadership Styles) Page
      Restricted Not available unless: The activity 7.3. Memimpin: Memberikan Visi dan Nilai Berkelanjutan (Leading: Providing Continuous Vision and Values) is marked complete
    •  7.5. Memberdayakan Karyawan (Empowering Employees) Page
      Restricted Not available unless: The activity 7.4. Gaya kepemimpinan (Leadership Styles) is marked complete
    •  7.6. Mengelola Pengetahuan (Managing Knowledge) Page
      Restricted Not available unless: The activity 7.5. Memberdayakan Karyawan (Empowering Employees) is marked complete
  • TOPIK 9. KEBIJAKAN PRODUK


    •  9.1 Konsep Produk Page
      Restricted Not available unless: The activity Pre Test is marked complete
    •  9.2. Klasifikasi Produk Page
      Restricted Not available unless: The activity 9.1 Konsep Produk is marked complete
    •  9.3. Bauran Produk Page
      Restricted Not available unless: The activity 9.2. Klasifikasi Produk is marked complete
    •  9.4. Pengembangan Produk Baru Page
      Restricted Not available unless: The activity 9.3. Bauran Produk is marked complete
    •  9.5. Daur Hidup Produk Page
      Restricted Not available unless: The activity 9.4. Pengembangan Produk Baru is marked complete
    •  9.6. Alternatif Memperpanjang Umur Produk: Page
      Restricted Not available unless: The activity 9.5. Daur Hidup Produk is marked complete
    •  9.7. Sebab Kegagalan Produk Page
      Restricted Not available unless: The activity 9.6. Alternatif Memperpanjang Umur Produk: is marked complete
    •  Post Test Quiz
      Restricted Not available unless: The activity 9.5. Daur Hidup Produk is marked complete
    •  9.1 Konsep Produk Page
      Restricted Not available unless: The activity Pre Test is marked complete
    •  9.2. Klasifikasi Produk Page
      Restricted Not available unless: The activity 9.1 Konsep Produk is marked complete
    •  9.3. Bauran Produk Page
      Restricted Not available unless: The activity 9.2. Klasifikasi Produk is marked complete
    •  9.4. Pengembangan Produk Baru Page
      Restricted Not available unless: The activity 9.3. Bauran Produk is marked complete
    •  9.5. Daur Hidup Produk Page
      Restricted Not available unless: The activity 9.4. Pengembangan Produk Baru is marked complete
    •  9.6. Alternatif Memperpanjang Umur Produk: Page
      Restricted Not available unless: The activity 9.5. Daur Hidup Produk is marked complete
    •  9.7. Sebab Kegagalan Produk Page
      Restricted Not available unless: The activity 9.6. Alternatif Memperpanjang Umur Produk: is marked complete
    •  Post Test Quiz
      Restricted Not available unless: The activity 9.5. Daur Hidup Produk is marked complete
  • TOPIK 10. Kebijakan Promosi

    Setelah mengikuti perkuliahan mahasiswa: 

    1. Mahasiswa mampu memahami dan menjelaskan strategi promosi, 
    2. Mahasiswa mampu memahami dan menjelaskan tentang bauran promosi.


  • Topik 11. KEBIJAKAN DISTRIBUSI

    Sasaran Pembelajaran:

    1. Mahasiswa dapat menjelaskan dan memahami kebijakan distribusi
    2. mahasiswa dapat memilih metode saluran distribusi yang paling tepat digunakan
    3. mahasiswa dapat memahami dan menyelesaikan konflik distribusi


    •  11.1 Pendahuluan Page
      Restricted Not available unless: The activity Pre Tes is marked complete
    •  11.2. Distribusi Produk Konsumsi Page
      Restricted Not available unless: The activity 11.1 Pendahuluan is marked complete
    •  11.3. Distribusi Produk Bisnis Page
      Restricted Not available unless: The activity 11.2. Distribusi Produk Konsumsi is marked complete
    •  11.4. Strategi Distribusi Page
      Restricted Not available unless: The activity 11.3. Distribusi Produk Bisnis is marked complete
    •  11.5. Konflik Saluran Page
      Restricted Not available unless: The activity 11.4. Strategi Distribusi is marked complete
    •  11.6. Perdagangan Partai Besar Page
      Restricted Not available unless: The activity 11.5. Konflik Saluran is marked complete
    •  11.7. Perdagangan Eceran Page
      Restricted Not available unless: The activity 11.6. Perdagangan Partai Besar is marked complete
    •  11.8. Distribusi Fisik Page
      Restricted Not available unless: The activity 11.7. Perdagangan Eceran is marked complete
    •  Post Tes Quiz
      Restricted Not available unless: The activity 11.8. Distribusi Fisik is marked complete
    •  11.1 Pendahuluan Page
      Restricted Not available unless: The activity Pre Tes is marked complete
    •  11.2. Distribusi Produk Konsumsi Page
      Restricted Not available unless: The activity 11.1 Pendahuluan is marked complete
    •  11.3. Distribusi Produk Bisnis Page
      Restricted Not available unless: The activity 11.2. Distribusi Produk Konsumsi is marked complete
    •  11.4. Strategi Distribusi Page
      Restricted Not available unless: The activity 11.3. Distribusi Produk Bisnis is marked complete
    •  11.5. Konflik Saluran Page
      Restricted Not available unless: The activity 11.4. Strategi Distribusi is marked complete
    •  11.6. Perdagangan Partai Besar Page
      Restricted Not available unless: The activity 11.5. Konflik Saluran is marked complete
    •  11.7. Perdagangan Eceran Page
      Restricted Not available unless: The activity 11.6. Perdagangan Partai Besar is marked complete
    •  11.8. Distribusi Fisik Page
      Restricted Not available unless: The activity 11.7. Perdagangan Eceran is marked complete
    •  Post Tes Quiz
      Restricted Not available unless: The activity 11.8. Distribusi Fisik is marked complete
  • Topik 12: KEBIJAKAN HARGA

    •  12.2 Pendekatan Penetapan Harga Page
      Restricted Not available unless: The activity 12. 1 Kebijakan Harga is marked complete
    •  12.3 Strategi Harga Psikologis Page
      Restricted Not available unless: The activity 12.2 Pendekatan Penetapan Harga is marked complete
    •  12.4 Strategi Harga Diskon. Page
      Restricted Not available unless: The activity 12.3 Strategi Harga Psikologis is marked complete
    •  Post Test 12 Quiz
      Restricted Not available unless: The activity 12.4 Strategi Harga Diskon. is marked complete
    •  12.2 Pendekatan Penetapan Harga Page
      Restricted Not available unless: The activity 12. 1 Kebijakan Harga is marked complete
    •  12.3 Strategi Harga Psikologis Page
      Restricted Not available unless: The activity 12.2 Pendekatan Penetapan Harga is marked complete
    •  12.4 Strategi Harga Diskon. Page
      Restricted Not available unless: The activity 12.3 Strategi Harga Psikologis is marked complete
    •  Post Test 12 Quiz
      Restricted Not available unless: The activity 12.4 Strategi Harga Diskon. is marked complete
  • Topik 13 : MANAJEMEN OPERASI

  • Topik 14. Manajemen Keuangan

    Tujuan pembelajaran:

    1. mahasiswa memahami dan mampu menjelaskan mengenai konsep dasar manajemen keuangan

    2. mahasiswa memahami dan mampu menjelaskan mengenai lingkungan perusahaan

    3. mahasiswa memahami mengenai keputusan pendanaan perusahaan

    4. mahasiswa memahami dan mampu melakukan analisis keuangan perusahaan

    •  14.1 Konsep Manajemen Keuangan Page
      Restricted Not available unless: The activity Pre test topik 14 is marked complete
    •  14.2 Lingkungan Keuangan Page
      Restricted Not available unless: The activity 14.1 Konsep Manajemen Keuangan is marked complete
    •  14.3 Keputusan Pendanaan Perusahaan Page
      Restricted Not available unless: The activity 14.2 Lingkungan Keuangan is marked complete
    •  14.4 Analisis Keuangan Perusahaan Page
      Restricted Not available unless: The activity 14.3 Keputusan Pendanaan Perusahaan is marked complete
    •  Post test topik 14 Quiz
      Restricted Not available unless: The activity 14.4 Analisis Keuangan Perusahaan is marked complete
    •  14.1 Konsep Manajemen Keuangan Page
      Restricted Not available unless: The activity Pre test topik 14 is marked complete
    •  14.2 Lingkungan Keuangan Page
      Restricted Not available unless: The activity 14.1 Konsep Manajemen Keuangan is marked complete
    •  14.3 Keputusan Pendanaan Perusahaan Page
      Restricted Not available unless: The activity 14.2 Lingkungan Keuangan is marked complete
    •  14.4 Analisis Keuangan Perusahaan Page
      Restricted Not available unless: The activity 14.3 Keputusan Pendanaan Perusahaan is marked complete
    •  Post test topik 14 Quiz
      Restricted Not available unless: The activity 14.4 Analisis Keuangan Perusahaan is marked complete