Pada mata kuliah ini mahasiswa belajar tentang Digital Marketing antara lain Introduction to Digital Marketing, Digital Marketing Framework, Content Strategy, Social Media Marketing, Social Media Advertising, Social Media Advertising Continue'd, Search Engine Optimization, Search Engine Marketing with AdWords, CPC Bidding, Display Advertising, Display Advertising Continued, Email Marketing, Measure and Optimize with Google Analytics.
- Teacher: Nova Mawar Hutabarat
- Teacher: Mas Intan Purba
- Teacher: Agung Sahbana